Contractors
AI Google review replies for contractors
You are on a roof or in a crawlspace, not in the Google app. reviewsGBP drafts the reply. 1-star never auto-posts — missed windows and mess complaints need the owner, not a bot.
The review mix
5-stars are often “showed up, finished, cleaned.” Those can auto-send. 1-stars are schedule, mess, change-order surprise, or “they never came back.” Those are warranty and insurance adjacent. They stay in the queue.
- 5-star: auto-send, mention the crew or the job if they did.
- 4-star: often communication — draft or auto with a delay.
- 1–2 star: owner only. Real callback number in the reply.
What not to put in a public contractor reply
Do not argue the change order on the listing. Do not accuse the homeowner of lying. Do not discuss payment disputes in public. Do not promise a dollar amount you have not approved. “Call the owner at …” is the whole public move.
Owner on the van
Starter is one listing and 200 AI replies a month — enough for most independent trades. If you run a few crews with separate Google listings, Growth (3) or Agency (10) keeps one queue.
Questions
Should contractors auto-reply to Google reviews?
Auto-send the 5-stars if you trust them. Never auto-send 1-star. A missed window needs a human sentence.
Can this replace a reputation suite?
Only for Google replies. It does not request reviews by SMS or syndicate listings.
Start a 14-day trial
Connect Google, let AI draft the first reply, and keep approval on anything you do not want auto-sent.