Multi-location brand-voice drift on Google reviews

Franchise and multi-unit operators fail Google replies in two opposite ways. Local managers improvise and the brand sounds drunk. HQ pastes one paragraph and every shop sounds like legal. The fix is not a personality. It is a small set of facts per location and one safety rail.

Per location

• Neighborhood, hours exceptions, how that shop signs.
• Whether 5-star auto-sends with a delay.
• The phone that actually answers for that store.

Global

• Never auto-post 1-star.
• Never promise refunds in public unless HQ said so in instructions.
• Never name other customers.

Plans

Growth is three locations. Agency is ten. If you are bigger, talk to us before you buy an enterprise suite solely to post Google replies.